A free email client comes installed and ready for use with macOS, and macOS Mail is not a bad program at all. However, you might want to examine its free alternatives. Here are the best free email clients available for macOS. Give them a try.
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MacOS MailOpen Source Email Campaign SoftwareWhat We Like
Unibox is one of the best email software for Mac, but expensive compared to other apps. This Mac people-centric email program organizing the mails by the originating thread. The first thing that the tool states is neatness, does not have a crowded mailbox. As it happens, email marketing is possibly the best example of why this is so crucial, and there are literally dozens of possible ways to integrate an email marketing software with different tools and services. The Best Third-Party Email App for Mac Airmail. App Store $9.99. January 31, 2018. So it’s important that the best third-party email client for Mac supports these. Mail Pilot began as a Kickstarter campaign promising a a new (and better) email workflow. It’s seen several revisions since, but still remains true to its roots.
What We Don't Like
The Mail application that ships with macOS and OS X is solid, feature-rich and spam-eliminating software that is also an easy-to-use email client. Optimized to work on the Mac, the Mail app is trouble free and full featured. It can handle all your email accounts in one place.
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Is email marketing a priority for your business in 2018? Are you looking for the email marketing software? Choosing the best email marketing service can have a significant impact on the success of your marketing campaign.
SparkWhat We Like
What We Don't Like
Spark is an impressive email program that auto-organizes your inboxes and lets you postpone email easily as well as send quick one-click replies. Spark's 'Smart Inbox' bubbles messages that are important to you to the top, and uses categories of Personal, Notifications, and Newsletters.
Spark's scheduling feature allows you to assign a time period during which it will send a particular message. Select from times later today, in the evening, tomorrow, or on any date.
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MailspringWhat We Like
What We Don't Like
Aimed at the professional email user, Mailspring boasts mail merge, reminders, and the option to schedule mail—all available in a pro edition.
With the free version, you get a clean, highly productive and expandable email program that includes thrills such as link and open tracking, quick reply templates, and undo send. However, the free edition is limited to 10 accounts.
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Mozilla ThunderbirdWhat We Like
What We Don't Like
Mozilla Thunderbird is a full-featured, secure, and functional email client. It lets you handle mail efficiently and filters away junk mail. Thunderbird is no longer in active development except for security updates, but it supplies a streamlined interface and a powerful email package.
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Mozilla SeaMonkeyWhat We Like
What We Don't Like
Never underestimate Mozilla. The company built SeaMonkey, the email component of its open source browser, on the same Mozilla platform as Firefox 51. It delivers HTML5, hardware acceleration, and improved JavaScript speed. It is a solid performer, full featured and usable.
What Is Email Marketing Software?
Social media has radically expanded the options marketers have when promoting their wares. But at the core of almost every digital marketing campaign, you'll still find email. With a low cost to entry, numerous options to let you tailor a solution for your particular needs, and fantastic engagement numbers when done properly, email remains a marketing favorite.
Email marketing solutions run the gamut from basic text-based email editors to fully designed HTML or JavaScript templates. Leveraging email for marketing can take several forms, so some packages will attempt to address all of them while others will seek to specialize. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated community of subscribers. Others might want to tie their emails directly to their product and sales engines, providing special offers and deals to recipients.
Each of those tactics requires different tools when it comes to ceation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.
Artificial Intelligence Has Arrived
If there was one key development for email marketing in 2018, then that was the addition of artificial intelligence (AI). While you might not immediately think of AI when considering an email marketing campaign, the technology has had several positive impacts industry-wide within a very short time.
On a more basic level, AI improves email marketing mechanics such as A/B testing and smarter audience segmentation. This can have immediate benefits in terms of optimizing your marketing strategies for different customers and sending the right content to the right people. On a more advanced note, AI can actually optimize email content for specific audiences and product campaigns. Additionally, it can help with personalizing email content right down to the individual customer level, depending on how much information you can feed it from your CRM and sales systems. Strong stuff, which means determining exactly how a potential email marketing service has implemented AI should be a key criteria for most marketers before purchasing.
Email Campaign Software For Mac(Image credit: Statista)
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set autoresponders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank you emails or send new product promotions—all without having to lift a finger after the workflow is designed.
Packages, Setup, and Support
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. Free making software dvd movie. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.
Managing Subscribers, Creating Campaigns
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other CRM data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
Email Responders and Campaign Tracking
Beyond sending basic newsletters, the best email marketing services offer custom autoresponders which help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank you emails for recent purchases.
The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
Of course, sending out campaigns is no help to your business unless you can track your successes and failures and make adjustments based on your learnings. All of the services covered here offer some level of tracking, whether it's simple open and click rate data, color-coded charts and statistics, or even integration with Google Analytics.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
Editors' note: Campaigner is owned by J2 Global, the parent company of PCMag's publisher, Ziff Davis.
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